For this project, I was tasked with designing a web-based marketing presentation for a financial advisor. The goal was to create a visually engaging interface that maintains viewer attention throughout their journey on the site.
To achieve this, I employed a striking color scheme of red, white, and black. Red, a color often associated with urgency and importance, was used to draw and focus attention. The white and black provided a high-contrast backdrop that effectively segmented the website into clear, distinct sections. This color strategy not only enhanced the aesthetic appeal but also supported the site's functionality by guiding visitors through the financial advisor's offerings seamlessly.
This design project showcases how strategic use of color can enhance both the user experience and the effectiveness of web marketing tools.
